Nike shoes are among the most popular in the world, due in large part to Michael Jordan. Even though he hasn’t played in years, the Air Jordan collection is still the most coveted line of sneakers on the market.

If you happen to love shoes and want to make it an enterprise, it’s the best time ever to get started. The internet has grown by leaps and bounds, and you can use your love of sneakers to grow income streams, either on the side or as a full-time company.

So how can you make it happen? We’re happy to steer you in the right direction.

Read below to learn how you can take your love of Air Jordan’s from a shoe collection to a lucrative business.

Know Which Shoes are the Most Sought After and Why

Before anything else, you need to learn the brand. Michael Jordan signed a sneaker deal going into his rookie season in 1984, and it has gone on to produce the most iconic basketball shoes in history. When you know more about these shoes, when they came out, and what makes them unique, you will be ahead of the curve when it comes to building your business.

You’ll be able to look into Retro Jordans, Jordan Futures, and affiliated signature lines from athletes like Zion Williamson, Carmelo Anthony, Russell Westbrook, Chris Paul, and others. Athletes in many sports have gotten their own sneakers, so do everything you can to learn more.

Study Michael Jordan’s Playing Career and What Shoes He Wore

If you’re getting into sneaker sales, it’s important to learn which shoes Jordan actually wore, and when. For instance, you can look into the sneakers Jordan wore during the infamous Flu Game or “The Shot”.

Get to know everything from the Air Jordan I to the Air Jordan XVIII and beyond. Look into the different colorways and what makes them iconic and unique. When you study the shoes this deeply, you can capture both the sports fans and sneakerheads alike.

Understand Which Shoes to Hold and Which to Flip

When you’re doing your research into Air Jordan sneakers, it’s important to recognize the true value that they have. Sneakers that haven’t been re-released in several years will inherently have higher demand.

Depending on the sneaker release, you might even see people camping out for these shoes to purchase pairs for themselves, and to flip them at a higher price. If you really want to cash out, you can hold onto certain shoes over the years to let the price go up. This is how so much of your revenue will be generated, and it requires you to do your homework.

Most importantly, it’s important to know that the Air Jordan brand is still on the rise, particularly due to the release of “The Last Dance” documentary, and because the value of the company is still increasing.

Build a Shoe Collection and Learn How to Sell

The tips above explain how your shoe collection can turn into a lucrative enterprise when you learn all about the Air Jordan brand. With the right information, some salesmanship, and an understanding of business as a whole, the sky is the limit.

We’ve got you covered when you’d like more information on this and several other topics. Check out more of our posts to keep learning about sneakers, fashion, and more.