Do you need a website for your company? Check how to talk to the agency responsible for designing it so that both sides are satisfied with the cooperation! White Peak Digital takes us through this process.

What does cooperation with an agency dealing with creating websites look like?

More and more people who care about a professional website outsource this task to a professional web development agency. Why? First, due to the complexity of this service and its profitability. Ordering all tasks related to creating a website to one entity is more profitable than if we hired a separate specialist for each order. What does cooperation with the web development agency look like? Already at the first meeting, both sides talk honestly to define their needs. An essential element of the negotiations is an adequately designed brief, i.e., the most important conditions and assumptions of cooperation written in one place.

How to work well with a web development agency? Take care of a good brief!

The basis for good cooperation with an agency dealing with creating websites is a brief. This document defines the most important customer needs related to various elements of the website. Not only its appearance but also its technical condition and functionalities.

What should be included in the brief so that the web development agency can create a product tailored to the client’s needs? Consider this carefully:

• What kind of website do you want to have – is it an e-shop, a corporate website with a blog, a gallery of products and implementation, or maybe a landing page?
• What subpages should the website consist of – do you want to include tabs such as contact, news, company history? Or maybe you are planning some additional elements?
• What is the purpose of the website? Is it supposed to get leads or contact details? Should it have an e-commerce module so that it can be used to order specific products or services? Or maybe with its help, the client is only supposed to communicate with your company?
• Feel free to include all your expectations in a brief. Additional issues that should be discussed at the beginning of cooperation are:

• graphic materials – if you already have designs, send them to the web development agency for review, and if you do not have logos or banners yet, have them created;
• cost estimate – budget knowledge is essential for a tailor-made solution. How much money do you want to spend on setting up your website? Are you able to cover the costs of its positioning? How much do you want to spend on marketing? Think carefully about these issues and describe your options in brief;
• deadlines – it is worth defining your requirements with the project completion time at the beginning of cooperation. If the website is to be created before an important event, e.g., the premiere of a new product or an industry fairs, make it clear in brief. The web development agency will plan the work so that after completing the order and introducing any corrections, there is still a lot of time to test the created solution;
• scope of service – if you need more than just a page, tell the web development agency. Ask if it is possible to manage the website on your behalf and how additional plugins, marketing, and positioning are valued. Find out if the agency can train you so that you can administer the site yourself.

If you take care of all the issues mentioned above and raise these topics with the web development agency you intend to outsource the website, you can be sure that the cooperation will go your way. You will receive a complete product tailored to your needs, within the planned budget, and, most importantly, to bring specific benefits for the company.