Being that, (mostly) they run as distinct different platforms and represent various roles, so it is crucial for brands to consider this when they coordinate their marketing objectives and determine which platform to rely on.

And when you get away from yourself and move on one or more social media sites for your company, it’s important to set your companies’ business objectives first.

If you haven’t set targets and priorities for your communications campaign, it’s a lot more difficult to exploit these social networks to their maximum ability. By implementing these methods now, you will be setting yourself up for success, while also growing your following in the process.

Throughout this article, we’re going to look at Facebook and Instagram, about which of the two social networking forums is perfect for your business.

Facebook:

Facebook now has more than 2.5 billion active users per month, and there is no question that more and more organizations are using Facebook for their corporate marketing activities. In such an enormous community on the business, Facebook is certainly a forum that many are aspiring to be active on.

You may be well informed, though, that Facebook has been via a number over the last few years. And no matter if you prefer Facebook or Instagram, they both allow for hashtag usage.

With the propaganda controversy that Facebook confronted a few years back, as well as media and public attention, what does that suggest for the development of marketing? While Facebook moves on the journey to survival, the marketing strategy is just getting better.

Advantages of Facebook:

●      Grow Brand Awareness

Are you trying to develop your digital presence? See no deeper, for improved brand recognition, is one of the many advantages that come with selecting Facebook for your brand.

Facebook will help you develop your commitment to your company. And more than 2.5 billion people on this site, there are countless ways to meet a larger audience. As a result, improved brand recognition means more (possible) clients!

●      Efficient Targeting

The interesting advantage of the Facebook company is that it helps you to approach particular audiences. This is especially helpful when you establish targeting advertising or considering improving your Facebook posts.

When you’re trying to expand your follow-up and meet a broader client base, Facebook helps you to set unique criteria and goals by country, ethnicity, age, social behavior, and more than everything else you can think up!

Disadvantages of Facebook

●      Time and Resources

It takes time to set up a Facebook page for your company. Also in the initial phases, you can’t ask people to like you or join your page straight away.

Bear in mind that you’re going to have what you put in. All this said, it still takes time to manage your Facebook business page.

This is not as quick as you imagine, and you need to take into account that someone who handles your Facebook page is informed about the site. You may have to understand recruiting someone who has the expertise to shift your marketing activities forward to Facebook.

●      Budget

If you’d like to allow the most of Facebook for your businesses and move your social media marketing to the next level, throwing away the allotted budget to invest in Facebook advertising is important.

It is also essential to consider that social advertising can be a component of the business technique.

Instagram:

This is amazing to see how much Instagram has grown over the last few years. These days, ever more corporations are using Instagram as a way to extend their social media platforms.

Instagram released an Enterprise Account in 2016, offering business users with resources to help them appreciate their existing and potential clients.

As per Instagram, there are more than 25 million business profiles globally, of which 200 million Instagrammers view at least one business profile every day, and this figure continues to grow.

In addition, more than 2 million brands are now using Instagram to post their stories and improve their marketing outcomes.

Advantages of Instagram:

●      Visuals

Instagram is exclusively a visual network and is one of the attributes that distinguishes Instagram from other social media platforms. Instagram is exclusively made up of photographs and videos, allowing you the chance to begin your business models.

Video content in particular becomes extremely common with Instagram right now – so popular that there has been an 80 percent spike in the time spent viewing video Instagram posts.

●      Improve Brand Awareness

Like Facebook, Instagram lets companies boost their brand recognition. The use of hashtags is increasingly common and is one of the guiding influences for corporations and products seeking to be noticed by a larger audience.

There is no question that Instagram has experienced a range of changes and introduced advanced functionality one by one in recent times.

Features such as Instagram Stories and IGTV offer companies more ways to advertise their name, service, or product.

Disadvantages of Instagram:

• Algorithm of Instagram

Instagram’s evolving algorithm has created a lot of complicated emotions over the last few years. As highlighted on Quora, here are some

It is one of the biggest challenges that you may experience if you plan to follow this social media site for your business.

Whenever the algorithm shifts, you may need to re-evaluate and adapt the current Instagram plan (e.g. when to post).

Also, there are many other weaknesses of Instagram such as driving web traffic issues, etc.

So, which social platform is best?

And at the end of this article, there is no better forum than the other. Instagram and Facebook both have advantages and disadvantages. The real answer and best way to decide which is best, is to simply know where your target audience is located.

In the end, it all boils down to which of the two channels you believe best suits your marketing approach and your company targets and strategies.

The post Facebook vs. Instagram: What Every Brand Needs to Know? appeared first on Liist Studio.

Collages provide us with a more exciting way to share our favourite images. They allow us to tell a sort of story, one that doesn’t necessarily require words to be told in totality.

If one picture is worth a thousand words, just imagine how much meaning you can convey with a well-crafted photo collage.

Are you looking for ideas to get started? Check out the suggestions below and see if they pique your Instagram-related interest.

Food Pics Galore

Let’s start with staples of just about every single Instagram feed, with those being food pics! Many of us love sharing the delectable treats we’ve had the pleasure of tasting. Why not showcase them better so that your followers get a better sense of what you experienced?

Go to Instagram and create collages of the dishes you ordered at a specific restaurant. You can also try creating themed collages out of specific types of food such as dim sum, desserts, and anything else that you particularly enjoyed.

Don’t limit yourself to just the delicious foods as well. Use the free collage maker online to showcase some of your favorite drinks and refreshing treats.

Food posts get near unanimous love on Instagram. Make your food pics just a bit more special by including them in a collage!

Turn Your Instagram Feed into a Tourist Destination 

Similar to food pics, travel photos are also synonymous with Instagram. After going on a memorable vacation, you may get the urge to relive it more than a few times. You can do that with the help of photography.

As for your Instagram feed, why not treat your followers to chronological collages of your travels? Allow the pictures to tell the story of your journey and show your followers the wonders of the world in the process.

You can also group your photos according to the type of place you visited. Perhaps you can include beach pics and mountain pics in collages of their own.

Travel pictures are always fun to look at. They can be more captivating when shared in collage form.

Captivate with Colors

Instagram feeds can be visually striking, especially when the colors are coordinated just right. Sort through your own collection of photos and check out the dominant colors in each one. You can now create some fantastic collages based on those colors.

Create blue, green, or red photo collages by simply showcasing the dominant colors in some of your pictures. Use the right free collage maker online and you can create something spectacular.

Home Is Where the Heart Is

Did you just come up with a new way to make your interior décor pop? Do you have a new sofa you really want your friends to see? If you answered yes to both questions, it may be time to put together a collage.

Show off the beauty of your home from every angle with the help of an Instagram collage. You don’t always need to have friends over to share your home. Websites like Instagram make it possible for us to share our home with our friends without ever leaving the couch. 

Your Own Online Family Album

Family albums were in just about every home not too long ago. These days, the old albums have been rendered nearly obsolete by the advent of digital photography.

That doesn’t mean you cannot create albums of your own though!

Pick out your favourite family pictures and use your preferred free collage maker online to create your own album. Choose pictures with the whole family or even just capture special moments between you and your kids.

Traditional family albums may no longer be popular, but family photo collages are sure to be a hit! 

A Loving Showcase of Your Pet

Pets are family members too. That means they deserve their own kind of Instagram love.

Scroll through your phone and find the best pet photos you have and include them in a collage. You can share pics of your pet on his/her best behaviour or show what he/she’s like when having fun. Photos of pets when they’re peacefully asleep are also undeniably adorable.

Obviously, everyone loves pics of kittens and puppies as well. If you have those, feel free to share them in collages!

Celebrate Birthdays with Beautiful Collages

Your spouse’s birthday is coming up soon. It’s time to come up with a way to make him/her feel special. A photo collage could go a long way in achieving that.

In all likelihood, the two of you already have plenty of pics of one another. Use the best ones in a free collage maker online and create something truly special. You can even include a meaningful birthday message together with the collage and make your spouse feel even more loved.

Birthday collages are also great ideas for your kids or your best friend. 

Utilize Frames to Create a More Intriguing Collage

We have those days when we just feel like a million bucks. Don’t shy away from that feeling. Instead, lean into it using a framed collage.

Use special frames to really highlight your distinctive profile. Strike your favourite poses and show what you would look like on the cover of Vogue. The special frames lining your collage will work to highlight your appearance even more.

The Before and After Effect

The before and after collage is always a crowd-pleaser. They’re good for drawing a laugh or creating some truly striking visual contrast.

Maybe you can post photos of you before heading out on vacation and while you’re out on the beach. Or maybe share some pics of you while you’re hungry and after you’ve had your favourite dish.

Have fun with the before and after concept because it can make for some great collages.

Dedicating a Collage to a Single Picture

Do you have a favourite picture that you just cannot help but staring at whenever you stumble upon it? You can do something special with that favourite pic by using a free collage maker online.

Turn that picture into a collage by splitting it into smaller pieces. Doing so can even emphasize the individual elements of the picture more.

Transforming your favourite picture into a collage is a great way to make it stand out.

Making your Instagram feed more exciting requires more than just capturing better pictures. Take advantage of tools such as collage makers to elevate your feed and transform it into something anyone will enjoy browsing.

The post 10 Photo Collage Ideas for Instagram Promo appeared first on Liist Studio.

Instagram assists brands and businesses from gathering insights into selling products. This popular photo-sharing social media has been providing all that a successful promotion campaign required. It has millions of users, millions of photos are in discussion on weekly basis, one post can attract more consumers than any other method guarantees, and above all, it is the best social media app accessible from smartphones.

To promote products and services, boost your brand, and increase sales on Instagram, all you need an Instagram account and an effective marketing strategy.

Catch how to utilize Instagram and make it work better for your business or brand with the help of posts, ads, and stories

Professional Looking Photos Attract Followers

Instagram is a photo-sharing social media app that allows you to create and share content online. With this app full of brands and businesses, your task is to create a gap for your brand of product. One way to achieve this goal to post professional-looking photos. These photos will add to the credibility of your brand. Moreover, they will win your product, brand, business, profile, or page the social proof.

Adding new photos is very simple. Just click the camera button and capture the new photo or if you want to share from already saved ones, go to the gallery.

Instagram Stories: Another Important Feature

Unlike posts and photos shared on the news feed, Instagram stories remain for 24 hours only. After this, they will automatically disappear. This feature has gained great recognition and has become one of the best features of Instagram. It also increases the possibility of getting more followers. There is another way to win more real followers by buy real Instagram followers UK. Instagram stories allow you to post n share still photos, live videos, recorded videos, boomerangs (videos that loop back and forth), basic text, music, and focused photos.

Streaming Live Videos Increases Interaction

Promoting products & brands Instagram becomes highly efficient with streaming live videos. In these videos, you can show products, give customers a live look behind the scenes of interesting aspects of your business, or answer live questions through the comments.

The best part of live streaming is that the live streaming video will disappear 24 hours after the completion/posting, just like the Instagram stories. Having said that, stream live videos are the most effective feature for brands and businesses.

Build Your Audience: Interact with Other Users

Instagram has become the popular photo-sharing app just because it allows a simple way of interaction. You can build your audience and get more real followers by interacting with other Instagram users. There are various ways to interact with other users like liking, commenting, tagging, mentioning, and direct messaging.

Hashtags Hold Key Significance

Hashtags are important because it works as a sorting method for your posts. Using in search and most popular #tags will enlist your post with other top posts. It will increase the chances of being seen by more people. The basic ingredient to cook success recipe on Instagram is the number of followers. A large number of followers will definitely attract more real followers. It could be achieved with a wise use of hashtags.

Conclusion

Instagram is the best photo-sharing social media app that allows you to create and share content online. This app is crucial for business or brand or product promotions. All you need is an account and regular posts. With the increase in the number of followers, efficiency of your posts increases too.

Read more about: Raihan Ahmed Shanto

The post How Instagram Works Better for Brands and Businesses appeared first on Liist Studio.

However, if you are searching for the best social media channel for building and boosting your brand, you must know that no platform is better as compared to Instagram. You can use SocialFox for real time Instagram analytics. This is certainly the most versatile, vibrant, powerful, and popular social media platform. We know that despite the COVID-19 pandemic, Instagram is still going strong in terms of popularity. Experts have determined or identified a few important reasons that have made Instagram the top social media platform.

Visual Platforms are Engaging

Pictures often tell stories better than text ever will. This is why people prefer a visual medium like Instagram for much of their content rather than going for wordy Twitter threads or Facebook posts. Pictures and videos are more appealing, more engaging, and easier to scroll through, absorb, and enjoy for the majority of users.

The Micro blogging Craze is Hotter than Ever

Micro blogging is a tremendously popular trend at the moment, with platforms like Pinterest, Twitter, and Instagram leading in usage and engagement, over more lengthy blogs and Facebook pages. Instagram offers quicker bursts of gratification through short visual posts rather than giant walls of text. The micro blogging aspect of it almost ensures widespread adoption and high engagement in this day and age.

Social is In

This should go without saying for a social network, but Instagram is great at the “social” bit of it. It is incredibly intuitive to showcase your life, adventures, likes, and aspirations on your Instagram profile, and even easier to “heart” a post to show your appreciation for it. Unlike Facebook that requires a two-way friend request acceptance to make posts visible at a “Friend” level, Instagram lets you follow any user, even a private user who has to accept your follow request and see all their posts on your feed. It is entirely up to them whether they would like to follow you back or not.

Using Instagram is Undeniably Fun

Instagram has a really gentle learning curve, but the reward to effort ratio is incredibly high. It feels great to share a picture you’re proud of and even better to see people appreciate it. You can add filters and fun effects, use hashtags to increase their reach, and you could go viral anytime. It really is quite incredible, and more and more people have begun to see its value over the years.

Image Manipulation Has Never Been Easier

When it comes to manipulating images, be it cropping, adding text, making collages, or applying filters, there really is no beating Instagram. There may be more advanced dedicated solutions; however, there are none as approachable and useful as Instagram. You can add any filter of your choice, whether you want to look youthful or add a shade of humor to your content. The best part is that all these editing features are part of the app itself, so you don’t even need to exit the app to have a host of powerful functions at your fingertips, and you can post to your feed or your stories with a single tap once you’re done.

Instagram is Incredibly Intuitive

The team at Instagram has spent tons of time brainstorming its UX, and the end product is an incredibly user-friendly, borderline addictive experience. There is little usability tweak everywhere that are easy to miss but genuinely make the entire app super easy to use. One of these features is that you have the option to easily cross-post any of your posts to other networks like Facebook and Twitter once they have been posted on Instagram.

It’s an Amazing Marketing Choice

Instagram is very popular among young users, who also tend to be way more willing to enter the market based on trends and advertising. 60% of surveyed internet users in the 18 to 29 age group are active on Instagram. Since the youth has more access to funds and is willing to part with it if, given the right incentives, Instagram becomes ripe as a marketing platform. You must create a great product. On Instagram, you simply need to post a high-resolution photo of the property.

Much Improved Content Display

On Instagram, you could consider building a much-improved brand image in terms of pictures and videos when compared to Facebook, Twitter, or some other social networking sites. Instagram is perfect because of its User Interface or UI. When a user logs in to his Facebook account via PC he would be seeing pictures, links, sidebars, chat screen, and a host of other things. The best feature of Instagram is supposed to be its clutter-free UI that ensures improved customer engagement. You could enjoy free Instagram likes if your content is of high quality.

Instagram Boasts of Better Messaging Built-In

Instagram boasts of a robust built-in messaging feature that promises to be faster and smoother as compared to Facebook messenger. This is seamlessly incorporated into the versatile app. You do not need to go about downloading two different apps, unlike Facebook. Moreover, this platform is far quicker and you could share an Instagram post with your dear friend in DM by through a share button.

Instagram Comes Up with Impressive Behind-the-Scenes Moments

You could share some interesting pictures and videos on Instagram highlighting some of the behind-the-scenes moments thus, allowing your target audience to peek into your business activities that take place in the background. This helps to fortify the relationship with customers.

Conclusion

Instagram is a great platform that helps to build trust and create a robust image of a brand. Instagram as a social media platform is able to target customers and impress them so that they have confidence in you. This helps businesses to grow manifold. Instagram is certainly, known to play a pivotal role in this context.

The post Understanding the Reasons Why Instagram Is Regarded as The Best Platform appeared first on Liist Studio.