The rule requires ELD (electronic logging device) use by commercial drivers who must plan hours-of-service (HOS) as-well-as records of duty status (RODS). 

While it can be a headache to portray compliance with the rule, fleet management software solutions, and consultants can facilitate fleet owners to achieve a smooth transition.

The ELD mandate, combined with the emergence of sophisticated mobile fleet management software, is driving fleet owners towards modernization.

Fleet Management While Complying To The ELD Mandate

Using technology in place of the traditional paperwork has eased the pain points that a majority of fleet owners as-well-as employees experience daily. 

Below are some ways by which you can run a competent fleet business and enjoy ELD mandate compliance simultaneously –

• Improved Safety

With fatalities on the road increasing by the day, you need to have a system that guarantees the safety of your fleet as-well-as the driver. 

In-cab safety has improved by implementing ELD by accomplishing –

1. Reduced distracted driving – ELDs provide turn-by-turn directions for drivers to follow that is hands-free.
2. Automated alerts – Drivers receive alerts related to hard-braking, speeding or critical events during an accident.
3. Reporting on unsafe driving – Fleet managers can use this data to coach drivers into safer behavior or to record events that occurred during a mishap for insurance and liability purposes.
4. Provide roadside help to a driver experiencing a breakdown – ELDs increase the rate of assistance to drivers experiencing a malfunction.
5. Monitoring Performance – ELDs help drivers and management by monitoring speeding and thus, reducing fines associated with speeding tickets.

• Reduced Fuel Costs

When drivers receive hands-free directions to their destination using ELD software, fleet owners can cut fuel costs by excluding unnecessary turns or long routes.

As ELD cuts fuel costs, your business can witness an escalation in profits and a reduction in mishappenings that occur when drivers take a wrong turn.

It would also boost customer satisfaction because drivers would arrive on time. Many GPS and telematics providers integrate with ELDs as-well-as fleet management systems to ensure the safe storage of data.

Samsara is the leader in Industrial IoT. You should look at approaching them for a global positioning system, and you can use their telematics services for optimum results while tracking your fleet in transit.

• Enhanced Driver Productivity

Through the use of an ELD, drivers dispose of the need to fill out paper driving logs completely. 

As per the FMCSA, drivers spend about 20 hours per year on paperwork or about 15 minutes per workday. This time wastage reduces productivity by making the drivers focus on paperwork and not on core activities.

ELDs help truck drivers – 

1. Eliminate HOS paperwork time by 15 minutes a day.
2. Add 5-10 hours a week of drive time by rounding-off to the nearest minute for stops.
3. Reduce the average time spent on tedious check-calls and sending hours to dispatch

Eliminating paperwork includes more driving time every day to your driver’s log and also boosts overall productivity.

• Mitigated Troublesome Errors 

Human calculations are susceptible to errors, and paper driver logs are the ideal place to see their imperfection in action. 

Committing errors such as recording the time incorrectly or entering an incorrect location while filling paper-logs can lead to consequences such as rising CSA scores and fines. 

ELDs have automated HOS logs, DVIRs, and IFTA fuel tax reporting, which has eliminated paperwork, let alone the errors that came along.

ELDs have not only eliminated errors while recording driver hours but also added the precision of automation. 

ELDs have eliminated those pesky home office calls, inquiring about information the driver might no longer have or remember. 

• Build a Roadside Resume for a Commercial truck driver

There are more safe and compliant truck drivers on the road as compared to unsafe drivers. With an ELD, drivers can produce a documented history of responsible job behavior when they interview for a position with their standard carrier.

By tracking Hours of Service compliance, truck speed, as-well-as delivery within an ideal window, ELDs prepare the data that characterizes a driver’s commitment to safety.

For many commercial truck drivers, such a resume can lead to higher rates, incentive program payouts, and also the chance to outshine their fellow drivers in a friendly competition.

• Driver Safety Documentation During an Accident

Most systems that come equipped with electronic logging device functionality also record critical events such as car-truck accidents.

In the event of an accident, these black boxes precisely capture driver and vehicle behavior right before, during, and after an accident. 

Route documentation can help carriers reconstruct accidents and safeguard against lawsuits where crashes were the mistakes of other drivers.

Such a feature would reduce not only the carrier’s but the potential for personal liability by the truck driver as well.

• Effective Communication With The Home Office 

Before ELDs, check calls were a vital part of the driver’s and dispatcher’s day. 

Something as simple as relaying location data or the number of hours a driver had left would become a streak of phone calls that diverted the driver’s attention away from the road.

With ELDs, dispatchers can monitor the driver’s location on a map, providing customers with accurate location-tracking and ETA information with no driver interaction.

With accurate tracking, carriers can counter claims from shippers and receivers that their drivers delayed their deliveries when they were waiting at the location, and it was the warehouse crew who caused delays while loading the cargo.

• Added Convenience on the Road

From integrated navigation to paperwork elimination tools, ELD providers can make life convenient for truck drivers on the road.

Automated workflows eradicate many of the steps required to collect the data that drivers need to report each day. 

Arrival and departure alerts identify the location, time, and customer data to help eliminate check calls.

Using a smartphone or tablet as an ELD provides many entertainment choices, in and out of the cab.

The benefits and implementation of ELD might be a challenge for some, and thus, you can check out Samsara to fully understand the HOS within a fleet management company.

Final Words

Commercial truck drivers might act resistant to introducing ELDs. However, it brings better accountability to people working within Hours of Service compliance constraints.

ELD records a driver’s time while on duty or driving and causes everything to be more transparent.

ELDs have reduced paperwork and mitigated human errors, which have benefitted the fleet industry by monumental leaps. 

The post How You Can Run A Competent Fleet Business While Also Adhering To The ELD Mandate appeared first on Liist Studio.

SMEs often have a hard time improving their SEO because of the overwhelming competition in the market and lack of resources.

Nevertheless, improving SEO is not all that daunting a job; however, without proper supervision, it is very difficult to obtain fruitful results.

Steps To Improve SEO For Small Businesses

Here are 8 tips that you can check off of your list to get an enhanced SEO of your online website –

1. Prioritize CTR Of Your Highest-Ranking Pages 

The title tag of your webpage acts as the headline of any published article. The job of the title is to entice the user to click through and visit the page.

The ratio of people who click a specific link to the total users who just visit a page is called the clickthrough rate (CTR).

If you can create a title tag that convinces people to click your page over the others, you have successfully taken the first step to generate SEO.

The ROI is significantly enhanced if you rephrase a poor title on a high-ranking page, considering people would view that page and read along.

You can utilize these tips to improve your title tags and modify it to become more alluring –

• Include power words – Power words instill emotions in people and make your title more appealing. However, too many power words can often render the idea ineffective.
• Add curiosity – Curiosity is a strong copywriting technique. Allure someone to quench their curiosity by clicking and going through your content.
• Write Short Titles – Google starts to cut off title tags in the SERPs beyond 50–60 characters. Create title tags that are subtle and sweet.

2. Optimize The Page Speed

In 2010, Google revealed that page speed is considered as a ranking factor. With mobile-first indexing, the importance of page speed has increased.

This simply means that slow pages are extremely bad for business and SEO. You need to boost the load speeds of your most hit web pages online.

It will help if you enable browser caching. Use a plugin such as W3 Total Cache to conveniently enable caching. This enables your users to load your page much faster.

Hosting can highly effect you website’s loading speed. You can use Bluehost, Dreamhost, Mangomatter, Hostinger   etc.

3. Refresh Content 

It should come as no surprise that regularly updating or rewriting content is necessary once the total number of hits on your page begins to decrease.

DIscover pages with diminishing traffic by peeking into your Google Analytics. This would help you target pages that are losing their lustre and need content updation.

It should be made clear that updating doesn’t always imply rewriting the entire content. It is dependent on your target keyword, as-well-as its competition.

InVideo is a video creation platform that can help you with video marketing for business by rendering eye-catching videos just the way you desire.

4. Fill Gaps In Existing Content 

People search for identical things in many unique ways. Google knows that and ranks a nearly-similar set of results for various keywords.

It would be best if you cover one topic in extensive detail by including all the subtopics under one umbrella topic. This would automatically lead to more traffic directed to your target page.

This is based on the idea that Google can identify the topical relevance of any content better through the co-occurrence of different words as-well-as phrases.

One of the greatest ways to discover relevant subtopics for your posts is by looking at what the top-ranking pages for your target keyword are ranked for.

5. Replicate Backlinks From Obsolete Pages 

There are tons of webpages out there that lack quality and have become obsolete over time; however, they still hold some decent backlinks.

You just need to have better content to use that replicated backlink. If you regularly refresh your content, you already have a better webpage for that backlink to be used.

All you need to do is to discover these low-quality webpages that house lots of links and get the viewers linking to them to link to you instead.

6. Augment Pages With Internal Links 

Internal links are nothing but links from one page on the same domain to the other. When used tactically, internal links can boost the performance of pages in any search engine.

This is because internal links fuel the flow of PageRank around your website. In general, the more internal links a page holds, the higher its PageRank. PageRank has been confirmed as a Google ranking factor.

Thus, if you can include some internal links from decent, high-authority pages to the pages that demand a boost, then this process might thrust their performance in organic search.

To run social media campaigns and improve SEO, you must read this guide about Instagram marketing by InVideo for better and faster results.

7. Cater To Broken Backlinks

Broken backlinks are usually broken inbound links from other websites.

They usually occur because:

• You deleted or moved a page that had backlinks;
• The linking site committed an error when linking to you.

If many sites are linking to you, but your pages seem to be broken, not only are you missing out on potential referral traffic, you’re also losing the “link equity” from such broken links.

8. Employ Featured Snippets 

Featured snippets are basically when Google displays a full or partial answer to a question directly in the search results.

According to a study, featured snippets receive about 8.6% of clicks. If the page lacks featured snippets, the #1 ranking result will receive 26% of all clicks.

This implies that the featured snippet is taking clicks away from the #1 featured result. Thus, you need to devise a way to win the snippet.

You might already have a couple of pieces of content that are ranked on the first page for queries alongside featured snippets. After that, all you need to do is optimize these pages to grab these snippets.

Go through the internet and view snippets that you don’t own. Analyze the competing website and understand why they own the snippet and not you.

Some of the issues with their solutions are –

1. Your content doesn’t adhere to the format that internet surfers want to view. If the ranking page has a numbered list, but not yours, that could be a reason why you don’t own the snippet.
2. You have structured markup issues. Google uses HTML markup to understand how your content is structured. If you lack appropriate markup, Google cannot identify your content and display it on a featured snippet.

Final Words

All these tactics can elevate your rankings in the search engines. However, you shouldn’t expect your rankings to skyrocket overnight.

SEO is a long-term game, to start SEO business for beginner you need patience and perseverance to be on the top. By checking the above-mentioned points on your list, you would be able to set high benchmarks by optimizing your SEO like a pro.

The post Small Businesses Can Make Use Of These 8 Tips To Improve On SEO appeared first on Liist Studio.

A wrong cable can slow down charging speeds. Magnetic charging cables are the newest products on the market. It is something that every smartphone user should have. If you still doubt, we give you reasons to buy magnetic charger cables. 

• Durability

We often see charging cables don’t last for long. In most cases, if the cable breaks, you may order a new one online. Some cables do last for a few months, but that is not a great thing. With magnetic charging cables, there is no risk of cord breaking. The magnetic piece in the charger and the cable prevents any tension, which causes the charging cable to break. 

The tension in the cable generally builds up due to twisting, yanking, or pulling while charging the devices. In a magnetic charger, the charging cable will detach if too much tension is applied. 

The charging cable is made of military-grade material, which makes it anti-break. These cables have PBV braiding and strain relief collars to prevent the cable from breaking. With magnetic cables, you will save yourself from purchasing new charging cables now and then. 

• Fast Charging 

Most smartphone manufacturers have developed proprietary fast charging technology. This technology allows you to charge the phone from 0 to 50% in a few minutes. However, you need a fast charger to take advantage of the fast charging feature on your phone. 

You may buy a fast charger from the market, but if the charging cable does not support fast charging, the charger is of no use. The magnetic charging cable supports fast charging, and it can work well with your fast charger. 

• One Cable for All Devices 

Most magnetic cables are compatible with almost any mobile device. You can use the magnetic charging cable to charge your Android smartphone, iPhone, or phones with USB-C port. 

With a magnetic charging cable, you don’t have to worry about swapping chargers to charge different devices. The magnetic charging cable comes with a variety of attachment pieces for cordless headphones, Bluetooth speakers, your game system controller, and many more devices. 

• Ease of Use 

No other charging cable is as flexible as the magnetic cable. It is super flexible and easy to use. You don’t have to struggle while inserting the cable in the phone’s charging port. The magnets are quite powerful and get attached easily without fidgeting. 

• Data Transfer Between Phone and Laptop

A magnetic charger cable doubles up as a data transfer cable. It means you can do more work with fewer cables. You can connect your phone to the laptop using the cable and transfer data. There are several ways to sync data on your iPhone or smartphone, but a direct data transfer is always better. 

Traditional charging cables have become things of the past. Magnetic charging cables offer several benefits over regular charging cables. They are also easy to store, and you can use their magnetic properties to stick it to the bed frame, living room table, or work desk.

The post 5 Reasons to Buy Magnetic Charger Cables appeared first on Liist Studio.

If you are not a part of the statistics, you might want to consider jumping on the bandwagon, especially if you are experiencing stress or just bored and looking for a great way to entertain yourself. Video gaming, based on a scientific investigation, is not just a mindless way to kill time. Instead, it helps lower one’s stress levels and improves mental health, on top of many other perks.

The journey to a less stressful life and a more worthwhile existence begins by choosing the right gaming equipment. You can think of getting your hands on a pair of headset, keyboard, mouse, mouse pad, and other video gaming must-haves as arming yourself to win the war against various life issues.

Does More Good Than Harm

Many parents frown upon video gaming. They assume it is an activity that keeps their children from focusing on the most important things, such as their homework and school projects.

Times have changed, and playing video games is now being viewed by the scientific community as something that offers an assortment of benefits. For instance, it encourages critical thinking and problem-solving. Both these traits can come in handy not only while players are seated in front of the TV or PC, but also while they are partaking in everyday activities.

Contrary to popular belief, video gaming can help improve attention and concentration. In this fast-paced world, providing undivided attention and complete concentration can keep one from being lost in piles of tasks and decisions to carry out.

Experts agree that allowing kids to play video games helps improve their hand-eye coordination. It can help them perform an assortment of activities not only while they are young but also when they are already working adults. As an example, surgeons must possess exceptional hand-eye coordination. Otherwise, every time spent inside the operating room is likely to result in disaster!

Improves Social Skills

The World Health Organization (WHO) says that about 450 million people worldwide have mental disorders. The most common ones are anxiety disorders, such as social anxiety, which can cause one to have trouble interacting with other people.

Would you believe that something fun and exciting as video gaming can be an effective tool in combating social anxiety?

Such is especially true for MMORPGs. Short for massively multiplayer online role-playing games, MMORPGs are video games where many participants are playing at the same time. It fosters mingling with people, which is a massive problem for people with social anxiety.

Especially with the right gaming equipment, the role-playing aspect of MMORPGs can help encourage creativity and imagination. It is also perfect for boosting one’s self-confidence and sense of worth, as it provides a safe environment to encounter all kinds of scenarios, many of which can happen in real life for the first time.

Before You Go and Have Fun

Playing video games, according to experts, comes with many benefits. However, as always, moderation is key.

The post Video Gaming Helps Reduce Stress (And Offers Other Perks, Too!) appeared first on Liist Studio.

If you own a small business in Melbourne, it would be a great idea to outsource your IT needs. In today’s digital and modern world, your small business must remain competitive with managed IT services in Melbourne. It is costly to plan your own IT infrastructure and pay for in-house support and services. Consider the perks of outsourcing your IT support from a reputable service provider: 

Offers Cost-Effectiveness

Affordable price is one of the most obvious benefits of outsourcing. It is very expensive to grow your own IT division because hardware, software licences, and cloud service subscriptions cost a lot of money. On top of that, paying for your staff’s salaries and benefits will put a dent in your pocket. As a small and medium scale enterprise, it is just not feasible to maintain these expenses. If you outsource, you get all the advantages of having an IT department without paying a lot. With a tight budget, you must save funds where you can. 

Accords Dedicated Support

Most IT firms provide 24/7 support plans with a dedicated team assigned to help you right away. This is so much better than having IT staff who can go on holiday. This frequent disruption is something your small business cannot afford to accommodate. However, by relying on managed IT services in Melbourne, you can count on smooth operations every day because you have a team that has hinged their professional reputation on their guarantee to give you stellar service. 

Provides Professional Expertise

An IT company knows business technology like the back of their hand. Their team can readily apply their expertise to help your business grow. They have the infrastructure, necessary licences, cloud subscriptions, and more. When you choose to invest in this service, you are harnessing the collective IT knowledge and technical experience of numerous top-tier technology specialists. Their professional services will be at your disposal. 

Amplifies Security

When it comes to handling sensitive data and information, you need a reliable firm that protects you from all the risks and threats in the cyber world. You can count on your third-party IT support team to mitigate hacking threats by providing the most advanced security protocols. They have the updated tools and methods that your company needs to ensure your security is compliant. This is usually a very costly endeavour to do on your own, but you can get it done at a fraction of the price through outsourcing. 

Final Word

Relying on a third-party to manage your IT needs is truly beneficial because it will allow you to scale services based on your business needs. You can choose to pay for what your company requires because you are still growing. In the event that you need more, they have scalable IT solutions and tools to cover everything. Dealing with IT on your own is a big headache, as it can drain your time and resources. Instead of worrying about fixing your network and PCs, you should be investing your money, time, and effort into expanding your business. 

The post Top 5 Benefits of Outsourcing IT for Your Small Business appeared first on Liist Studio.

Since happiness is greater when it is shared, you must always invite the people you hold close to your heart to celebrate your accomplishment with you. Circumvent the traditional email and printed invitations and create extra-ordinary video invitations for your invitees and close friends. 

Whether it is an after-party for your friend circle or the official invite to your graduation ceremony, you can create striking video invitations with the help of world-class templates and an integrated video making toolkit. You need not put in too many efforts since the online application does all the heavy lifting for you fro establishing a well-engineered timeline for your video to crafting the final video with essential elements. In fact, the online slideshow maker purveys a diverse range of video templates that you can use to create one or multiple graduation videos and invitations for all your social circles. Eliminate the time-consuming methods of sending invites through traditional media services and quit the chaos of finding a designer who’ll leave a dent in your pocket. Video invitations are a more personalized form of communication that gives you the opportunity to express your emotions effectively. 

Here are five creatives ideas to make your own personalized video invitations for your graduation ceremony or after-parties!

Save The Date

The “Save the Date” invitation can be created within minutes. All you need to do is install a video making application and then you’ll instantly have access to a wide range of templates that are categorized as per the theme. After you have selected the template that reflects your theme, you can add details of your event into the video timeline. Make sure to limit your word count so that your video is visually appealing. You must then add footage and supporting imageries in your video. The invitation maker purveys an impressive range of images and videos that you can incorporate in your invitation. Make sure to give out all the necessary information your invitees need in order to attend the event or get in touch with you for the same. 

Formal Invitation

When you have to create an official invitation for your graduation ceremony, the framework of your video shall remain strictly formal. Create a professional-looking video invitation for requesting your loved ones to bless your event with their presence. While sending out a formal invite, you must always adhere to some basic etiquettes like sending out the invites at least ten to fifteen days before the event. Ensure to use compelling layouts for your invitation template and designs that do not undermine your text. 

Informal Invitation

Informal templates can be used for your parties and informal social events. Whatever fun theme you have for your party can be portrayed beautifully through your video elements. With the help of an online invitation maker, you can add funky transitions and animations that make your video invitation more intriguing and enjoyable. However, you must always make sure that your video invitation has enough breathing space so that your invitation does not seem over-crowded or congested.

Slideshow video

Don’t we all have memories that we’d want to cherish forever? Why not show them through videos? Video is a time-capsule that doesn’t let your memories catch dust. You can create a wonderful slideshow video with the help of the slideshow maker without putting in too much hard work. It is pivotal that you first collect all the footage and images you wish to use in your video into one single folder. After you’ve installed a slideshow maker, you will then be asked to upload footage and images on the timeline. The timeline is the skeleton of your video that you can customize and alter as per your choice. You can further add transitions in one or multiple frames to increase the impactfulness of your video. You can also apply the same transition on all frames of the video. After your timeline is established, add music to your video by browsing through the song library of the application or uploading your own soundtrack that resonates with the mood of the video. 

Virtual YearBook 

The virtual yearbook is a heart-warming present that you can give to your classmates or even present the whole batch and walk them through all that has happened throughout the year and how you have evolved together. The virtual yearbook shall consist of a compilation of all the images and video clippings you’ve captured throughout the year. Make sure to use high-resolution video footage and images so that your final video is not distorted. 

From graduation ceremonies to your wedding invites, dodge conventional email invitations, and create stunning invitation videos for your friends and family with the invitation maker. 

The post Create Pitch-perfect Invitations For Your Graduation Party And Ceremony appeared first on Liist Studio.

As per the Australian Bureau of Statistics, 2,375,753 actively trading businesses work in Australia as of June 2019. Since many of these companies organise various events throughout the year, the need for customised lunch catering in Sydney is booming.

If you’re looking to impress your clients at your business event, you need the right lunch facility at your venue. Let’s see how you can choose the right lunch catering service for the next business event.

Learn About the Taste Preferences

Once you plan an event, you must know what kind of crowd will be there. People from different regions and locations have varied tastes. For instance, South-Asians like spicy food, the Jamaicans like it bland, the Italians and French like contemporary and innovative cuisines.

People in Sydney prefer hamburgers with beetroot, crab sticks, barramundi, cheese and bacon roll, and chicken corn soup. Once you are sorted with the preferences, you can easily convey it to the catering service to serve as per your expectations.

Word of Mouth Publicity Counts

Sydney has over 55,000 food businesses, and the food processing industry alone accounts for $25 billion. With such a wide range of food services in the city, you can easily opt for the best lunch catering in Sydney. You may ask your peers, friends, or family members for their recent experiences with any catering service.

The other best option is to check online reviews of the best lunch catering services in Sydney. Through reviews, you can quickly learn about the best cuisines that the top caterers serve, and then you can contact them accordingly.

Check for the Experience and Specialities

About 2.5 million Australians consume only vegetables daily. So, you must be sure how many people will have veg-cuisine and how many non-veg cuisines. It will help you in selecting the best lunch catering service. 

Shortlist the catering services and ask for how many years they have been in this business. Experience weighs a lot when it comes to serving food. You must also check their speciality dishes, and ask for a testing session. Many caterers call their first-time clients for testing round, and they offer their best cuisines to taste.

Learn About their Terms and Policies

Once you finalise the catering service talk about the payment structure. Negotiate with the caterers for offering customised services and the costs related to the same. The reason to read the contract before hiring them is to understand their policies.

Over 5.4 million people suffer from food poisoning every year in Sydney. If any mishap surfaces, then they should be able to fulfil the obligations. As a host, you must check how hygienically they cook food and what safety precautions they undertake. 

Many unauthorised and unregistered catering services run in the market, but you must ensure that the catering service you are hiring has a valid license.

The post How to Choose the Right Lunch Catering Service for A Business Event? appeared first on Liist Studio.

Before we go on to discuss a few handy tips for your brands to conceptualize a video marketing strategy, let us learn about some interesting stats. Statistics suggest that videos have made its mark, and it is here to stay.

Let us see why:

• Mobile video consumption increases by 100% every year
• 59% of consumers say they would rather watch videos than reading texts
• 81% of businesses use videos as a marketing tool
• 92% of viewers watching video on their mobiles are likely to share it with others
• Social media posts with videos have 48% more views
• Over 1.9 billion people use YouTube

The above numbers speak for themselves and justify the importance of investing in creating powerful video content for brands.

Leveraging the Power of Videos on Social Media

Social media users are demanding video content not only for the purpose of entertainment but to keep track of their favorite brands. Social media has opened up avenues for marketers, both B2B and B2C, to be creative in delivering content and engage with their audience going beyond the text and image format. People stream videos on YouTube, Facebook, and Instagram and don’t hesitate to share an interesting watch with their social buddies. This means videos have twice the chance of reaching the newsfeed of a potential customer.

Video marketing strategy

Now that we have understood the positive impact videos can generate, let us find out how marketers can make the best use of it. Before jumping into action, one needs to put together a social media marketing strategy to channelize the potential of this medium.

Here are a few things to keep in mind while deciding on a video strategy for your digital channels:

Define the Objective

Video content is an extension of your brand identity and must be in sync with the overall marketing plan.

A few questions which need to be discussed to objectivize the strategy are:

• What type of videos would my target audience like to see?
• How can my videos generate traffic to my website or landing pages?
• How to make the video viral and increase the follower base?
• What platform would be best suited to showcase the video content?
• What kind of connection do I want to establish with the audience?

By defining the objective clearly, you get one step closer to mastering the art of video marketing.

Select the Best Video Message

Depending upon the social media campaign or theme of the month; you need to select the appropriate type of video to be featured. If you are running a campaign on creating awareness about a newly launched product, you might want to create a video that explains the product benefits, have a brand ambassador endorse it and even go live from the product launch event.

On the other hand, if you are running a campaign to thank the existing customers for their loyalty, you need to create a video showing gratitude and record a personal message from the senior management team.

Video Composition

To make the video content more impactful, there are different elements that can be added to the video. This intro maker gives the brand videos a more personalized feel. You can check out Promo.com video intro maker as they have thousands of intro templates you can use for your brand. Also, a call to action button at the end of the video acts as a reminder for viewers to like, share, comment, and subscribe to your channel.

There are various free and paid video editor tools available to edit videos and add interesting filters to make them stand out. Some of these tools are; InShot, KineMaster, WeVideo, Magisto, and Quick.

Length of the Video

This is an important factor to consider. If you want your viewers to come back to your YouTube channel for more, they need to be constantly amused with high-quality videos. Videos that are too long, lose focus on the message and do not achieve the purpose. Content that is crisp, precise, and innovative is appreciated by the audience. The ideal length of video for different platforms is; 30 seconds for Instagram, 1 minute for Facebook, 45 seconds for Twitter, and around 2 minutes for YouTube.

Optimize Videos

Once the video goes live, it needs to be circulated across social media in a way that it reaches maximum target viewers. For videos uploaded on your YouTube channel, it is advised to follow a few SEO rules to achieve a better search ranking. This includes doing thorough keyword research, adding an appropriate thumbnail, choosing correct titles, and drafting an appropriate description. Cross-promoting videos from YouTube to other social networking platforms is also a way to reach out to a higher number of viewers. Marketers can also invest in paid advertisements and boost a video to grow its viewership and increase brand awareness inorganically.

Analyze Video Performance

Get details about how your video performed by gathering important statistical information. Parameters like engagement rate, viewership, link clicks, and streaming time help decipher whether the content met the viewer’s expectations satisfactorily. Based on the information shown by Google Analytics, you can focus on making video content that your viewers find interesting to watch.

Conclusion:

The more your audience consumes your branded video content, the more trust they develop in your offerings. They also look up- to your business as a thought leader and feel pride in associating with your organization. Hence, achieving well-thought video strategies should be every marketer’s priority.

The post The Ultimate Guide to Social Media Video Marketing appeared first on Liist Studio.

According to the Australian Institute of Health and Welfare, there are 13.5 million Australians with short-sightedness and long-sightedness. Another 1.4 million have astigmatism, while about half a million are colour blind. Meanwhile, 131,500 are either completely or partially blind. 

Here are some of the vision problems that can be inherited by your kids:

1. Astigmatism — If you are dealing with astigmatism all your life, chances are, you will pass the condition on to your children. Astigmatism happens when the principal meridians are not perpendicular by 90 degrees. Regular astigmatism can be corrected using prescription and corrective glasses.
2. Near-sightedness and far-sightedness – Myopia and hyperopia are often confused with astigmatism. Although distinct from each other, all conditions are refractive errors. Genes can also play a part in developing myopia and hyperopia. 

With near-sightedness, the closer the objects, the clearer they are. With far-sightedness, it is harder to detect close objects, but easier to see from far away. One option is LASIK surgery, although it is very expensive. In Australia, the procedure can range from $2,500 up to $4,000 per eye, and there is no guarantee that the results will be permanent. In 5-10 years from now, you may undergo corrective surgery again due to myopic regression. Fortunately, one easier solution is that you can buy spectacles from places that specialise in optometry to correct both conditions, although eye doctors recommend that you need to change your prescription every two years. 

1. Colour blindness — This type of condition is usually hereditary. The anomaly is carried by the X chromosomes, which explains why there are more males than females who are colour blind. If the mother is the carrier of the gene, the son will have a 50% chance of inheriting it. The condition can be caused by trauma to the retina or optic nerve. There are glasses that can help individuals see the world in more accurate hues.
2. Glaucoma — While everyone can develop glaucoma, some are more at risk than others. For instance, if you have immediate family members with primary open-angle glaucoma, the chances of the children developing the condition increase four to nine times.

If your kids are at risk of inheriting your eye problems, make sure to minimise the environmental factors that can worsen their conditions. You can limit the screen time for your kids, for example. Studies have established a link between the blue light from gadgets to digital eye strain.

However, if they need to spend hours on their computers for school-related projects, you can minimise the damage by buying them anti-reflective glasses. These specialised spectacles will help block off the blue light from the monitors to protect their eyes. More importantly, early research shows that wearing anti-blue light glasses at night help improve sleep.

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