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Essential oil is an emerging market. Once there was a time when the demand for these oils was not so high but the people’s interest in them is increasing steadily these days. Essential oils are the products obtained by distillation or mechanical processing of plants or rinds of various citrus fruits. Once the distillation is completed, these essential oils are physically separated from water/steam used during the process. The technique produces a true essential oil that can be used for various reasons like aromatherapy or improving overall health. With the increase in the demand for essential oils worldwide, various entrepreneurs have started considering getting into the business.
Those who are willing to create their products will find a wide variety of oils that can be easily extracted from the plant or rind source. Starting an essential oil business is a lucrative business idea with unlimited growth opportunities. If everything is done in a planned way, the business can make you a billionaire in some time. However, its success depends entirely upon the extraction, packaging, and promotion of your product. As the market is highly competitive, therefore a perfect packaging solution is essential to grasp customer attention and set your brand apart in the competition. Here is a complete guide on essential oil packaging to make you rich:
Bottling Option for Essential Oil Packaging:
When it comes to essential oil packaging, bottling options are getting trendy these days. Besides, to make your packaging aesthetically appealing, it is also important to figure out its practical use. You should decide what kind of bottle or bottle assembly you need to fulfill your requirement. Essential oils are usually provided in bottles having a dropper for precise measurement. Oils are also distributed in bottles with a dabber/roll-on assembly. However, if essential oils are to be used as a fragrance then spray bottles are an ideal choice. However, the container you use should be easy-to-pour. The quality of the cap is also significant for your product protection. If the caps are not fitted properly, the oils may quickly evaporate. Once the product is enclosed in a bottled packaging, you may place it in highly durable essential oil boxes for more protection.
Choosing a Perfect Color and Style:
The essential oil market is heavily saturated, therefore it is important to differentiate your products from others in the line of oils. It’s the point where the color and shape of your bottle and essential oil packaging boxes matter the most. For this, the manufacturer should undertake some careful considerations. Take a keen look at the other essential oil products available in the market. This gives you an idea of what your packaging should look like before making a final decision. It is really easy to influence the consumers by using an attractive color or a distinctive bottle shape or box style, to stimulate the purchases based on the first impression. Various essential oil producers use colored glass bottles to packing their products.
The color helps in providing natural protection to the oil against the ultraviolet rays of the sun. While some of the sellers prefer bright and eye-catchy colors to design their essential oil packaging, still many others prefer to choose amber-colored glass as a more practical choice. Although clear bottles may attract the customers by displaying different colored oils they will not be a practical solution in the terms of retaining the product quality. Essential oils are usually packed in smaller sized bottles like 5ml or 10 ml. The dispensing amount is important to know as it is the thing on which the size and manufacturing style of droppers and pipettes depend.
Focus On Durability:
Whether you are going to design a bottle or its outer essential oil packaging boxes, it is necessary to emphasize durability. Not all the packaging is produced equally. Most of the manufacturers prefer to use glass bottles. Going for a plastic container can make you compromise on the quality of the product. It may also cause leakage during storage. The concentrated essential oils can eat through plastic bottles. However diluted oils, like those used in lotions and creams, can protectively be stored in a plastic container. Special care is also required against sunlight, heat, air, or moisture. All these factors must be considered while choosing a perfect oil bottle to maintain the integrity of the product.
Another factor to consider is bottle durability. The manufacturers should be careful about how safely their products will be shipped to the customers or the suppliers. Low-quality glass material may not withstand the shipping process. This may break the bottles and spoiling the oils before reaching the hands of the consumer, even if the best packaging methods are used. Similarly, cardboard used to make the external packaging should also be highly durable and sturdy to use. Some of the popular packaging types include mailers, shipping boxes, and custom solutions like boxes with tuck-flaps or magnetic catch, etc. The use of several add-on options like corrugated void filler, or inserts can enhance the level of protection further. You may also switch to double or triple-walled corrugated cardboard if needed. Thus, using high-quality and durable packaging material will ensure the delivery of high-quality products.
Branding and Delivering Valuable Information:
Branding is an essential part of selling your products more successfully. Consider what makes your brand more recognizable among hundreds of similar offerings. An attention-grabbing packaging can do much for you. For this, you have to focus on branding your products attractively and printing necessary information to educate the customers. Highlight your brand’s name, logo, and tagline. Work on other design elements to create a mesmerizing display. Labels can include the information like name of the plant sources, manufacturing, and expiry dates, extraction process used, and storage instructions.
In addition to it, designing your essential oil boxes with a signature style will help in building your brand in front of a large audience. Some businesses may opt for a bright style and eye-catchy designs while others prefer to create a more modern and clean look. Adding a unique personality and style can play an imperative role in setting your products apart from the others in the competition. This billionaire guide not only increases your sales significantly. But also helps you in getting rich in a short interval of time.
