The top five search results on Google get around 70% of the clicks. PPC and SEO are the two ways to get your web content in those top spots. Considering SEO is the organic and “free” method, that should highlight the importance of SEO for businesses.

What is SEO exactly? It is a toolkit of techniques you can use to increase your business’s website rankings in popular and relevant searches. To compete with the bigger names, small businesses should be using the best SEO services to boost their rankings.

But why? What are the benefits of small business SEO? Read on to find out!

Better User Experience

Using SEO techniques on your small business’s website means you will have a quality, user-friendly site.

Site speed is now a Google ranking factor so it is a massive component of having good SEO. The faster your site, the less likely it is that potential customers will click away before it loads.

This means images will also load faster and users will be more inclined to click around your site and check out more than one web page. This increases your traffic and lowers your bounce rate. Plus, you have made a great first impression on those customers.

No one likes slow, clunky websites with too many bells and whistles.

Bigger Brand Awareness and Identity

Let’s say you own an online vintage jewelry store. Someone types “vintage gold pearl necklaces” into Google, and your name is first in the results. Then a week later, they type “1950s cufflinks” and your name appears first again.

This not only amplifies your brand identity but cements you as one of the top businesses in your industry. This is the importance of SEO. Because now when people want vintage goods, they will go straight to you and not search on Google first.

Beat the Competition

Ranking in the top spots of Google not only increases awareness of your brand but, by design, puts you ahead of your competitors.

And depending on your type of small business, there are other types of SEO (like local SEO) that can help you snag the top spots. Read more about growing your local brick-and-mortar business online.

More Customers and Clients

This is the real importance of SEO and your end goal: to get more customers and clients. The more people that see your website first in their searches, the more traffic you will get. And not any old traffic, but traffic that is looking to buy what you are selling

The more targeted traffic you get, the more customers you get too.

Since SEO is one of the most affordable marketing strategies, investing in it is a no-brainer.

Understanding the Importance of SEO

Though it can seem like a lot of work to put into practice, you cannot ignore the importance of SEO. And by hiring an expert SEO service, you can avoid the headache of doing it yourself, yet still reap the rewards.

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