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Website traffic is the term used to identify the number of visits a website gets. When one online user logs into a website, it is counted as one visit or session. The visits done on each page of a website are recorded independently regardless of whether the website has only one or a lot of pages.
Some say that web traffic doesn’t just measure the number of visits. These days, the experts also weigh in how long did the online visitor stay on the website. For business websites, web traffic also checks for the conversion rate or the number of online users who are converted to paying customers.
Most entrepreneurs nowadays have a website set up for their business. But no matter how well-structured your website is, if it doesn’t generate traffic, then it will still fail to produce the results you’re aiming for. Because the Internet is already filled with numerous contents, it can be a bit challenging to get guaranteed website traffic to your site. We’re here to help you learn more about how your website can acquire more traffic.
Why Is a Good Volume of Traffic Important to Your Business?
More and more business owners are now beginning to understand how digital marketing efforts are beneficial. Today, what influences people to patronize something isn’t just the ads they see or hear or the recommendation from others. It’s the Internet that persuades people to make a purchase. That is why if your business doesn’t have a website, you’re missing out on potential sales. This may also lead to slower business growth. In fact, according to the GoDaddy Global Entrepreneurship Survey, 79% of businesses with a website are expected to grow at least 25% in the next three to five years compared to other businesses that don’t have a website.
But it doesn’t stop there. Your website should also gain traffic. Let’s take a look at some reasons why traffic is important that it’s one of the most pitched services from a full service SEO company.
Profitability
Traffic matters in eCommerce. For your business to grow, you need to make sales. And for you to achieve this, you need to apply numerous efforts to attract people or to generate traffic to your website. In this way, they get to know what you offer and may eventually encourage them to patronize it.
Recognition
Aside from getting sales, one of the goals of businesses is for their brand to be recognized. People should see not just your products and/or services but also your vision and message. Web traffic can help with these matters. If you can communicate well with your audience through your website, they’ll definitely share what they have learned with their family, friends, colleagues, and other people. In turn, this will generate the traffic your website desires, making your business be known.
Return on Investment
To help your website achieve guaranteed website traffic, you’ll be needing the help of SEO experts. SEO is not cheap and easy, thus, you have to be prepared to spend money on this. However, with the flow of traffic to your website, you are more likely to create a larger profit margin. This means you get a good return on your investment.
Ways to Increase Website Traffic in 2021
Needless to say, increasing your website traffic can bring many benefits. Whether your current traffic is low, aren’t happy with the number of sessions you’re getting, or you’re just aiming for more, we are here to help. Here are some tips on how your website will accomplish guaranteed website traffic.
Avoid Keyword Cannibalization
We know that competition is tough when it comes to online content that creators tend to produce similar content with the same key phrase or search queries. This is because of the misconception that the more pages in your website targeting the same keywords, the higher the chances of your website ranking better. However, targeting a specific term on different pages of a website does more harm than good. In this event, keyword cannibalization happens. It is defined as having several pages on a website that use keywords or phrases again and again.
There is no ‘one size fits all’ approach to keyword cannibalization. However, one of the easiest ways to fix this issue is through 301 redirects. Just gather all the pages that are cannibalizing, consider which one of them is the strongest, and remove the others. But you won’t entirely delete the other pages, instead, you redirect these URLs to that strongest page so you’ll still get traffic.
Prioritize User Intent
In the past, search engines didn’t really understand what people search for. They just function by connecting the letters entered in the query to the letters in the result pages. Today, search engine algorithms have evolved. They are now able to better comprehend the complex ideas people look for and the intention of the online searcher.
One of the roles of search engines is to connect online users to the content they need. To help in this cause, our websites should be created with user intent in mind. User intent is the practice of focusing not only on keywords with the highest search volumes but also finding out what a user is particularly searching for and when they do the search. Prioritizing user intent with your content allows you to satisfy the wants and needs of those who visit your website.
There are three types of web content: Informational, Navigational, and Transactional. Determine where your website falls in these categories before producing content. To satisfy user intent, think from your readers’ point of view and create content that will mostly appeal to them without navigating away from your website’s purpose.
Improve Page Speed
Nothing is more annoying than wanting to get immediate answers from the Internet but the page loads slowly. A study conducted by vpnMentor shows that if a website takes longer than three seconds to fully load, 40% of online users will just navigate away from it. Worse, 80% of them will not consider clicking on the said website ever again.
That is why you have to constantly check your website’s page speed. There are several ways on how you can improve your website’s page speed. For one, if your website has scripts that aren’t being used anymore, remove them. For web images, the recommended size is 100KB or under. Also, be wary about the fonts and other visual elements you use. Make sure that every item you put on your website will help it to load efficiently.
Optimize for Voice Search
One of the exciting features being forecasted to take over text searches is voice search. This technology allows users to just speak through a smartphone, computer, or any compatible device to perform a search. In the U.S. alone, eMarketer estimated that one-third of the U.S. population or 111.8 million Americans relied on voice search features in 2019. Globally, mostly in the Asia Pacific, 27% of the online population use voice search on their mobiles as per GlobalWebIndex. Now that people are becoming comfortable with this feature, expect that it will become more popular in the next years to come.
To prepare your website for this innovation, you can start by creating content that is more conversational and matches how users speak. Since most voice searches are done on mobile, you also have to make sure that your website is mobile-friendly. Also, the primary voice search requests include ‘near me’ keywords. The implementation of local SEO on your website will be beneficial so voice searchers can easily locate your business.
Create a Blog
Can blogging really help my website rank better on search engines? Absolutely! It can position your website as a relevant source for your target market’s queries. Thus, improving your website’s SEO quality.
Remember that it’s easy and free to create a blog. However, you have to be creative. Your blogs should captivate the attention of online users. Make them shareable, too! Don’t forget to proofread the blog before posting. Although it may be interesting, you wouldn’t want baseless or unverified information being circulated online. Blogging builds your reputation, therefore, you will want to have a good name in the industry.
How Can a Full-Service SEO Company Help You Out
As we all know, the online marketplace remains to be competitive as it has always been. And while there are a lot of tips you can gather online on how to gain web traffic, nothing compares to the expertise an SEO company can bring. SEO agencies, like Ardor, have the capabilities to help you acquire guaranteed SEO results for your business.
Part of their SEO ranking service is to make sure their clients’ websites improve web traffic. The SEO team will work on a complete set of strategies, including website audit, keyword research, technical SEO, as well as on-page and off-page SEO. Plans are customized according to each website’s current standing. From there, the team can create a framework that can help your website achieve short- and long-term goals when it comes to web traffic.
Final Thoughts
What’s the point of having a good website if it’s not gaining traffic? Web traffic is important as this is where you can get potential customers from patronizing your brand. Let an SEO company help. They have the tools and experience to help your website gain traffic, make sure that your website is indexable, and work on other social SEO services.
SEO is complex, and for you to better understand this practice, you will need relevant information to rely on. Make Enterprise Podcast Network your source for topics about SEO. We offer blogs geared towards the success of each entrepreneur. Visit our website today for more tips on how to drive more traffic to your website.
